Sip, Stroll, and Shop brings new energy to Clayton

The rooftop of Friends American Grill in Clayton during the city's Sip, Stroll, and Shop happening all weekend long. (Veronica Respress/NowGeorgia.com)

CLAYTON, Ga. – Cabin fever? Why wait until spring to enjoy the quaint mountain town of Clayton?

On February 19, Destination Clayton GA launched the town’s first-ever “Sip, Stroll, and Shop” event — a festive promotion designed to draw visitors downtown during what is typically a slower season. The event runs Thursday through Sunday from February 19 through March 8 in Clayton’s restaurant district.

Visitors outside of Clayton’s Universal Joint during the city’s Sip, Stroll, and Shop event. (Veronica Respress/NowGeorgia.com)

Organizer Eliana Swanson explained the timing behind the initiative. “After Christmas, things slow down here anyway, but the weather this year really did not help,” she said, referencing the extreme cold snap that kept many indoors earlier this winter.

But with temperatures hovering near 70 degrees this past Saturday, downtown Clayton quickly became the place to be. Sidewalks buzzed with shoppers, restaurant tables filled, and the atmosphere felt more like spring break than late winter.

“We need people to see that Clayton is a year-round destination location,” Swanson added.

A glance at the rooftop at Friends American Grill and the steady flow of patrons throughout the district suggested the mission is well underway.

Local retailers are already seeing the benefits. Jessica and Daniel Evans, two of the owners of Keels & Kollars Clothing Co., shared their enthusiasm. “Business has been real good,” they said.

With two more weekends remaining, visitors still have time to experience Sip, Stroll, and Shop for themselves. The shops, restaurants, and scenic charm of downtown Clayton are ready to welcome guests — proving that in the North Georgia mountains, there’s no need to wait for spring to get out and explore.